Under his guidance, the CTG team became a central hub of all media investments, trading and partnerships across traditional media like print and television, and digital media. With over 13 years in groupm, PK understands the WPP brand and philosophy. Each of these teams is market leaders in their own country, managing some of the most prestigious global and local brands.
Mindshare today has more than 240 clients, many of whom are clear market & category leaders He also leads the Mindshare teams across other South Asian markets including Pakistan, Sri Lanka, and Bangladesh. PK manages in India, 5 Units – Fulcrum, North, East, South and West team comprising 750+ employees across specialized marketing services including digital, content, activation, data and analytics. Prior to this he was the Managing Partner, Central Trading Group, South Asia, GroupM. Prasanth Kumar (also known as PK), took over as the CEO of Mindshare India & South Asia in February 2015. Chief Executive Officer South Asia, Mindshare
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